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The Wiki Man: Rory Sutherland

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The Wiki Man: Rory Sutherland
Texte auf Englisch
20,00 Euro

Rory Sutherland is a marketing specialist and vice chairman of the Ogilvy Group. His itinerary through the agency led him from “the worst ever employed trainee”, whose idiosyncratic character soon rubbed against sections of administration, to the top of the Creative Department, where thinking outside of the box is cultivated. As a great champion of democratic aspects in mass marketing he is enthused by behavioural economics. He does not tire to continually question given standards. By way of excerpts from his blogs, columns, tweets and interviews, “The Wiki Man: Rory Sutherland” grants an amusing insight into the thoughts of one of the most original, most influential and most humorous thinkers in international marketing.