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Magazine B – Berlin

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Magazine B #43
- Berlin
€ 25,-

B makes independent brand assessments about products that are deemed in advance to be pointedly ‘balanced’ according to the extent they meet four criteria: beauty, practicality, affordability and brand consciousness. Overall, B documents the whole experience of trying out, committing to and sharing the benefit of knowing and consuming the selected brands to figure how well they are currently doing. It tells the untold stories behind their success, emotional attachment and the culture surrounding them. Freitag, Penguin, Muji, Moleskine, Monocle, Vitra and Lego feature on the list, with the cities of Berlin, Portland and Seoul compelling enough to be considered brands in their own right.