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Super Design

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Super Design – Italian Radical Design 1965 – 1975
€ 55,-

It was the moment ‘design wanted to change the world’. The Radical Design movement rose from the students’ utter rejection of the tediously conventional design and architectural activity of the time, and the blazing desire to influence politics and society. This book revives the legacy of its key players like Lapo Binazzi, Pietro Derossi, Gianni Pettena and Alessandro Poli, and reintroduces the works of its pioneering studios such as UFO, Gruppo Strum, Archizoom, Studio65 and Superstudio. It shows the impact the movement had on other groups like Alchimia and Memphis and on postmodernist design. Inasmuch as the movement’s passions were politically and socially motivated, little of the original design ideas were developed with the consumer in mind, instead, they meant to be more of a provocative statement to spark change of reality.